Robert Reiher

Dr. Reiher is a media psychologist and Founder and President of E Smart Choice. Robert combines a broad range of experience and training from a variety of fields, including the areas of media, experimental, educational and clinical psychology, business, education, entertainment, and personal development. He has been actively involved as a teacher, professional musician, researcher, counselor, and media consultant for the past 25 years.

Dr. Reiher is currently completing the first two books written on the topic of entertainment psychology. Innertainment - The Psychology of Entertainment and its Impact on the Human Spirit is a research and brain based study of entertainment’s influence on human development. The E-Smart Alternative, How Parents Can Enrich Their Children through Entertainment is a practical hands-on book to assist parents in making enriching entertainment choices for their children.

Robert received his Master’s degree in Experimental Psychology and combined this background with a Ph.D. in Educational Psychology at the University of Southern California, specializing in human development and social psychology. Dr. Reiher has conducted research in Attribution Theory and cognitive psychology and is published in several journals including the Journal of Psychology.