18: The Secret Lies Within
Anne Beiler, founder of Auntie Anne’s pretzels, grew up in a loving Amish-Mennonite home in Lancaster, Pennsylvania, where feelings were not often put to words. As an adult, she lost her nineteen-month-old daughter in an accident, and things got worse when she opened up and confided in her pastor. Anne tells of how trauma and tragedy changed her, and the healing she has found in God.
Show Notes
Learn more about Anne Beiler or her book, The Secret Lies Within. https://auntieannebeiler.com/
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About the Guest
Anne Beiler
Anne Beiler began twisting pretzels in 1987 to support her family and grew a single farmer’s market stand into Auntie Anne’s Inc., the world’s largest hand-rolled soft pretzel franchise. Her professional success, however, was forged after years of darkness, depression, and despair brought on by the death of her nineteen-month-old daughter.
Anne’s personal story and entrepreneurial insights have been featured on many television shows including Secret Millionaire, The Oprah Winfrey Show, and Good Morning America. She has been highlighted in numerous publications such as Fortune Magazine, and Inc Magazine. In 2005, Anne sold Auntie Anne’s and authored the business memoir, Twist of Faith. Today, Anne speaks to audiences around the world inspiring people with her authentic stories and life experiences. Her mission is to help encourage others to overcome themselves and become the more they desire.